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Provide education on the environmental impact of shipping and returns (ideally coupled with sustainable packaging); then allow customer to make their own choice
Melina Flabiano • 🛒 The problem with eCommerce
Sustainability in packaging: Inside the minds of US consumers
mckinsey.com
Interactive Ecommerce Whitepaper 2020.08.10.pdf
dropbox.com
And the movement toward environmentally conscious consumer products means they may be more interested in trying a refillable concentrate model, similar to those from Blueland and other brands, which reduces single-use plastic waste and is more efficient for shipping.
Dan Frommer • The audacity of launching now
These expectation-setting brands embody the rising demand for products and experiences that customers can enjoy without feeling guilty at the impact they are wreaking on themselves, society, or the planet.