Document, Don’t Create: Creating Content That Builds Your Personal Brand
Let me show you the four levels that separate content creators from category leaders:
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where differentiatio... See more
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where differentiatio... See more
Max Bernstein • How to Build the Frameworks That Shape Industries
Curate to create, there’s no other way
There’s no creation without inspiration.
Every creator throughout history has morphed his interpretation of the world through their chosen medium. Whether that’s painting, writing, music or photography is irrelevant.
First and foremost, creators are curators .
They take it all in and reinterpret it in their own ... See more
There’s no creation without inspiration.
Every creator throughout history has morphed his interpretation of the world through their chosen medium. Whether that’s painting, writing, music or photography is irrelevant.
First and foremost, creators are curators .
They take it all in and reinterpret it in their own ... See more
Jorge Medina • You’re Not Lacking Creativity, You’re Overwhelmed
This style of one-person business is where you quite literally pursue your goals in public (brand), solve your problems as you are pursuing those goals (content), and create a system to help others do the same (product).
Dan Koe • The Art of Focus: Find Meaning, Reinvent Yourself and Create Your Ideal Future
most powerful things I learned from Gary Vaynerchuk is a concept he calls “Document, Don’t Create.”