Your goal here is to create a list of all the people you know, all the communities you can join, all the influencers you can connect with, and all the locations you can find where your users might spend time, and then use this and the basis of connecting with and landing your first 100 users. And once you’ve done that, you need to do it again to ge

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I should mention one sort of initial tactic that usually doesn't work: the Big Launch. I occasionally meet founders who seem to believe startups are projectiles rather than powered aircraft, and that they'll make it big if and only if they're launched with sufficient initial velocity. They want to launch simultaneously in 8 different publications, ... See more