Saved by Alex Dobrenko and
Do Open
HOW TO RESPECT PEOPLE’S TIME? BE EXCELLENT
David Hieatt • Do Open
the importance of this theory is to know that you don’t have to go broad to make your business work; instead you have to go narrow in order to mean a huge amount to a relatively small number of people. And build from there.
David Hieatt • Do Open
voice won’t come in just one newsletter, but it will come over time. Be funny. Be emotional. Just don’t be corporate. Not everything has to have a business reason. Write about what is on your mind, what is inspiring you. Where you are right now. You know the stuff only you could talk about. Only you can be you. It’s the closest thing you will get
... See moreDavid Hieatt • Do Open
It’s because they’re funny. Irreverent. Stupid. Dumb. Addictive. And yeah, we can’t get enough of them. The one thing that doesn’t cost a ton of money is our sense of humour. It is one of our key defining attributes. And if you want people to connect with you and your newsletter, it is one of best currencies to connection that I know. People
... See moreDavid Hieatt • Do Open
WANT TO BUILD A NEWSLETTER THAT BUILDS YOUR COMPANY? THEN SPEND MORE TIME ON IT
David Hieatt • Do Open
people share content because they value the people they surround themselves with and either want to elevate their own status or help friends and peers improve their own lives.
David Hieatt • Do Open
HOW DO YOU FIND YOUR COMMUNITY?
David Hieatt • Do Open
weekly.
David Hieatt • Do Open
WHAT GIVES A SUBJECT LINE HOOKINESS? 1. It makes an emotional promise. 2. It creates a curiosity gap. A need to know that drives people to click. 3. It is relevant to the desired customer. Uses words that your people relate to. 4. It appeals to the readers’ self-interests. Tell them the benefit.