Do Open

do. Give them meaning by all means, but don’t give them ads. Bare your soul. Tell your struggle. Tell your pain. Tell your lows. A corporation finds it hard to show its soul as it rarely has one. Be vulnerable. Be honest. But most of

How often do they send out a newsletter? — How balanced is it? Give vs. Sell? — Are they giving value? — What could they improve on?

HOW DO YOU FIND YOUR COMMUNITY?

things

So instead of the effort of doing many, how about doing fewer and making them mean more? Excellence is a great business model.

EMOTIONAL HEADLINES PULL BEST OF ALL

WANT TO BUILD A NEWSLETTER THAT BUILDS YOUR COMPANY? THEN SPEND MORE TIME ON IT

Even in a small company like Hiut Denim Co, some customers are solely focused on one product. They may love Japanese Selvedge denim, so an email from us selling a Tech Jean will not sit well. So, respect their time by taking the trouble to not send them something you are pretty sure won’t be of interest to them. Even better, when you sign them up,

Let’s start by saying this: design matters. If the design of your product matters to you, if the design of your website matters to you, if the design of your workspace matters to you, so should the design of your newsletter. Here’s why. Because your design can say things about your product or your service without having to resort to using words. It