Distribution Determined Design
"Distribution is essential to the design of the product. If you invent something but you haven't invented an effective way to sell it, you have a bad business. Superior distribution by itself can create a monopoly, even with no product differentiation. The converse is not true."
The most fantastic product in the world goes unused if it isn’t leveraged into the proper distribution system—either one that exists or one that you create.
MJ DeMarco • The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
Distribution is the most important yet underrated part of business.
