Distribute Ideas, Not Content - Animalz
animalz.co
Saved by Abhilash Rao and
Distribute Ideas, Not Content - Animalz
content in each of your three Content Buckets. Use data to decide which specific topic deserves its own Pillar Piece. Create a Pillar Piece on your website specific to one of your Content Buckets. Continue to write about that proven topic in social environments, and regularly link to that Pillar Piece in everything you write that is relevant.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Does this idea fall within one of my three content buckets?” (If not, what can you tweak so that it makes more sense in the context of your library?)
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
When you publish a strong opinion piece on Substack, an evergreen strategy post on your blog, or a case study that showcases your thinking? That’s what resonates . That’s what gets bookmarked, shared in Slack channels, and mentioned in client DMs.
If you’re just starting, keep it simple. Pick 2–3 pillars, topics you want to be known for, and go dee... See more
If you’re just starting, keep it simple. Pick 2–3 pillars, topics you want to be known for, and go dee... See more