The biggest entrepreneurial lesson I've learned has been that you really do need to follow your instincts. I trusted some people who my instincts were telling me were untrustworthy, and in some cases they proved to be very untrustworthy. But that's fixed now.

Livingston: What advice would you give someone? Williams: I think one of the things that kills great things so often is compromise—letting people talk you out of what your gut is telling you. Not that I don't value people's input, but you have to have the strength to ignore it sometimes, too. If you feel really strongly, there might be something to

If you have a good idea that excites you, that compels you to take a detour from the comfort of a normal existence along the beaten path, you will first need to navigate this minefield of misunderstanding, whether it lives within you or sits between you and those whose opinions you value and respect. Because while you can never fully know what you’