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Disrupting Google Search
An Anonymous Source Shared Thousands of Leaked Google Search API Documents With Me; Everyone in SEO Should See Them
Rand Fishkinsparktoro.com
The State of FANGEach of the FANG companies is in a similar position in their respective industries: they haven’t so much disrupted incumbents as they have subsumed them:Facebook: The late David Carr, who first broke the news about Facebook’s Instant Articles initiative back in 2014, worried that “media companies would essentially be serfs in a kin... See more
Stratechery • The FANG Playbook
The Internet, though, is a world of abundance, and there is a new power that matters: the ability to make sense of that abundance, to index it, to find needles in the proverbial haystack. And that power is held by Google. Thus, while the audiences advertisers crave are now hopelessly fractured amongst an effectively infinite number of publishers, t... See more
Stratechery • Amazon Cuts Affiliate Marketing, Google Versus French Publishers, Streaming Services and Movies
A big component of the surprising durability of Google's growth is that the use cases for search keep broadening. Search used to be more about finding reference information, but over time turned into a way to take specific actions (search queries including the phrase "near me" are up 100x in relative terms over the last decade—the feedback loop bet... See more
Byrne Hobart • There's More Than One Search Business Model
