Disney+ Wants to Make You Finish What You’ve Started — Report

But “it’s just Hulu inside of Disney Plus” turns out to be a bigger deal — and a bigger undertaking — than it sounds. As it has prepared to integrate Hulu, Disney has also been changing the way the whole company thinks about streaming. It has worked to better integrate everything from login tools to advertising platforms to metadata and personaliza... See more

Over time, the goal is to make all of Disney’s streaming services, and maybe even all of Disney, work out of this single system. That means making the tools work in many languages, across many regions, and with many partners. It’ll take a while, and ultimately, it will affect much more than just Disney Plus, too. It’ll change the way the entire com... See more