Disney+ Wants to Make You Finish What You’ve Started — Report

That improved metadata makes things like search better — and also improves personalization. By unifying everything in the background, Disney now plans to use all the company’s data about you to recommend stuff you might like. What you watch on Hulu will affect your Disney Plus recommendations and vice versa; so will the rides you go on at Disney Wo... See more

Over time, the goal is to make all of Disney’s streaming services, and maybe even all of Disney, work out of this single system. That means making the tools work in many languages, across many regions, and with many partners. It’ll take a while, and ultimately, it will affect much more than just Disney Plus, too. It’ll change the way the entire com... See more

These differences make sense when you realize that Disney+ is not simply about earning subscription revenue; rather, it is a direct-to-consumer touchpoint for Disney’s entire business

So Disney had to re-encode all the Hulu video files to work on Disney Plus, which it could have done in a relatively straightforward way, but instead, the company decided to use this opportunity to roll out a single content library system for everything, everywhere.

At first glance, Disney+ seems a lot like Netflix: pay a monthly price, and get access to a bunch of different shows. However differences quickly become apparent:

Paul compares Netflix and Disney: Netflix built the infrastructure – streaming, recommendation engines,…. – and thereby created a very data- and engineering-driven internal culture. Disney, on the other hand, is all about imagination, creative ideas and intellectual property - and it just had to plug into the infrastructure that Netflix already bui... See more

But “it’s just Hulu inside of Disney Plus” turns out to be a bigger deal — and a bigger undertaking — than it sounds. As it has prepared to integrate Hulu, Disney has also been changing the way the whole company thinks about streaming. It has worked to better integrate everything from login tools to advertising platforms to metadata and personaliza... See more