Disney Plans Virtual ‘Concession Stand,’ ‘Storefronts’ for Disney+, Hulu, ESPN Streamers

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more

Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:

Content will be the new storefront. Brands will become media companies first, with purchasing feels like a natural extension of binge-watching their content.