Discovering Things We Truly Love

Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why w... See more

In a way, recommender systems have become some of the most important opinion leaders in the industry. The same way a recommendation from a trusted friend can go a long way — compared to, let's say, an ad you see on Instagram — a recommendation from a "trusted" algorithm brings about a sort of post-social proof.