Discord - A New Way to Chat with Friends & Communities

Why is Discord such a good GTM for AI applications?

Text interface. Most users are just generating images, videos, and audio in these Discord servers. Prompts are easily expressible in simple text commands. It’s why we’ve seen image generation strategies like Midjourney (all-in-one) flourish in Discord while more raw diffusion models haven’t grown a... See more

There's not much that Discord does that users strictly can't do elsewhere. On one hand, it's a lot like Slack, blending public channels with easy side-chats and plenty of ways to rope in the right people. It's also a bit like Reddit, full of ever-evolving conversations that you can either try to keep up with or just jump into when you log in. (In f... See more

Use Discord if…

Discord is all about lively community engagement. It bridges content gaps by giving an “always-on” chat where fans may get a chance to interact with creators, but critically, it allows members of the community to carry on a continuous, fun conversation with each other outside the context of a creator’s content. This is valuable for creators as it 1... See more

Today’s existing tools will continue to be sufficient for some communities, and Discord and Slack’s robust bot APIs are capable of solving some community needs. But fundamentally, they are still based on chat, and chat simply isn’t the right core user experience for many other communities. Unique functionality and bespoke interfaces provide distinc... See more

When Discord sent out a 23 question survey to its community, they discovered that over 30% of Discord’s users weren’t using the product primarily for gaming. They were hosting book clubs, friends’ group chats, fan communities, and even companies. Discord had become the internet’s “third place.”

While Zoom, Teams and others focused on building teleconferencing features — breakout rooms, Q&A, integration with work tools, transcripts, that sort of thing — Discord has continued drilling down on quality and latency.