Dirt: Worldbuilding, Pt. 1

In movies, TV, and video games: cinematic universes. Studios have finally figured out that once audiences fall in love with fictional worlds, they want to spend lots of time in them.

Akin to the practice of world-building in science fiction literature, brands embracing the concept of Brand Universes adhere to the principle that the process of building a Brand Universe is an ongoing, perpetual endeavour devoid of a predefined completion point . In other words, cultivating a Brand Universe is like setting off a chain reaction, fo... See more

Something I’ve found kind of crushing is the lack of imagination from companies and actors in this space. You can literally build any possible vision of the future you want, detached from the laws of physics and reality, and you have Meta and others saying, Let’s do virtual meetings! You have people focused on trying to parcel up metaverse land and... See more