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Direct-to-Consumer opportunities in MENA
Maturation of the Direct-to-Consumer market—DTC has been around for a while, shopping online is now common so brands can loosen up, and have a little fun.
Aja Singer • For The Love #4: Moving on From Millennial Pink
What was innovative in 2010 is now table stakes. E-commerce paired with Instagram ads and a modern logo is no longer a novel experience. “DTC was an insight 10 years ago,” said Ben Lerer.
Shaye Roseman • Reinventing the Direct-to-Consumer Business Model
Many of the new DTC brands are being positioned with the kind of care that many of the major brands used to be. They are keeping good company, being positioned in high-value environments of the likes of b8ta and Neighborhood Goods, where the value proposition can be clearly communicated and appreciated.
Sanford Stein • Retailing 2020 – 2030: taking a long view
A unique advantage of DTC brands stems from their ability to have one-to-one relationships with their consumers while capturing valuable data that would be impossible to glean at traditional retail.
Shaye Roseman • Reinventing the Direct-to-Consumer Business Model
