added by sari · updated 2y ago
Direct-to-Consumer opportunities in MENA
- - Start with one product/ solution (not two, not ten. One thing!)
from Direct-to-Consumer opportunities in MENA by Imad El Fay
sari added 3y ago
- - Maintain an asset-light model and lean financials
from Direct-to-Consumer opportunities in MENA by Imad El Fay
sari added 3y ago
- As customer acquisition costs rapidly increase, due to higher CPM rates and lower efficiency, the 2014 strategy of cutting costs by stripping out the middle-man no longer works. To be successful (read profitable), DTC needs to get a few critical things right:
from Direct-to-Consumer opportunities in MENA by Imad El Fay
sari added 3y ago
- - Build a clear value proposition (not just a ‘me-too’ products with lots of influencers thrown at it)
from Direct-to-Consumer opportunities in MENA by Imad El Fay
sari added 3y ago
- - Optimize the customer-brand experience (and are present at every step of the journey)
from Direct-to-Consumer opportunities in MENA by Imad El Fay
sari added 3y ago
- - Start online but quickly move offline (never pure-DTC, more like DTC as part of an omnichannel strategy)
from Direct-to-Consumer opportunities in MENA by Imad El Fay
sari added 3y ago
- Solve a better problem (or play in a better category)
from Direct-to-Consumer opportunities in MENA by Imad El Fay
sari added 3y ago
- - Obsess over ‘data’ in everything they do
from Direct-to-Consumer opportunities in MENA by Imad El Fay
sari added 3y ago