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In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths. Liquid cryptocurrency tokens empower speculative cultural projects with monetary policies that create FOMO (e.g. Ethereum, FWB); NFTs enable membe... See more

9. The new big brands are open-source NFT projects are similarly dictated as much by their holders as their creators, if not more. Because of their prominence, CryptoPunks and Bored Ape Yacht Club are decentralized lifestyle brands, like Supreme, Louis Vuitton, or Rolex. Bored Ape holders can use their ape as a free-floating symbol, even as a way t... See more

The status of online community will maintain the movement, but just as Bored Ape Yacht Club meetups have solidified digital communities by fostering IRL interaction, the new wealth gained by this class of beneficiaries will soon enough impact luxury goods markets. The Visa acquisition of Cryptopunk 7610 made international news. The Hundreds’ Bored ... See more

Today, crypto technologies like decentralized autonomous organizations (DAOs) and non-fungible tokens (NFTs) enable a new model of character development and ownership that could not only unbundle creative media, but also lower the barrier to entry for online communities to bring new characters into the world.

Collabs are the lifeblood of creative work; ask anyone in music, streetwear, or any kind of scene. But online, how do you organize a collab merch drop that’s exclusive for a superset of people: my fans plus your fans? There’s no conventional way to do this that’s both exclusive and not janky. But tokengated commerce makes this so easy. Connect your... See more