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Tokenised brand communities can become a formidable avenue for brands to forge meaningful and value creating connections with their most loyal fans. Through mutuality (aligned incentives) and agency (active participation) community members become active stakeholders, only to see their loyalty and effort being rewarded with additional privileges and... See more

The design space is wide open for new types of NFTs and DAOs and communities that adopt time-scarce NFTs might experience stronger communities that aren’t solely financial in nature.

Marketers are already experimenting with NFTs to accomplish a wide array of goals — from driving brand awareness to increasing customer loyalty and even monetizing their user bases.