Digital Economy Models

The Internet and the connection economy turn the economics of mass on its head. It’s now cheaper and more efficient to make edgy, amazing products for the weird edge cases (who are listening and talking and who care) than it is to push yet another average product onto the already overloaded average people in the middle of the curve.

Perhaps the most important difference resulting from the digitalization of interactive entertainment is the shift away from having to create all of the value for consumers to network effects. Simply stated, in a product-based model, companies compete over production values and the ability to offer a unique experience that stands apart from other av