Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
The most profound and the very best questions we never dare to ask are: what would your business look like if it was created today? What would it do? How would it do it? How would it make money? What would you still have done and what would you never have created?
Tom Goodwin • Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
By definition innovation is something new. There is no return on investment (ROI). There is no meaningful ROI possible for anything bold and new. What was the Wright Brothers’ ROI for flying?
Tom Goodwin • Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
The amount of data we now access has grown far faster than the general level of data literacy in companies. Most companies have too much data, it’s stored in too many places, it’s not ‘clean’ and it’s often more confusing than helpful when it comes to what matters – making decisions with it. We need to ensure companies create centralized yet custom
... See moreTom Goodwin • Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
A disease of the modern age is the need to support arguments with data. If we only ever built bridges where we could see people swimming across rivers, we would have not built many.
Tom Goodwin • Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
the only thing harder than changing technology is changing the way that people use it.
Tom Goodwin • Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
From an Apple Watch app to fancy ad campaigns using artificial intelligence to chatbots, innovation is less about making a meaningful difference to consumer experiences, and more about broadcasting to the marketplace, the trade press and the stock market that they get it.
Tom Goodwin • Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
‘Move fast and break things’, ‘Test and learn’, ‘Dynamic optimization’, ‘Fail fast’, we’ve all embraced the thinking of the modern age and this always-on and agile approach. Clearly moving fast is good, clearly bureaucracy is bad, but sometimes I’m not sure we think. Often corporate strategy for large firms seems to be missing. There isn’t a bold v
... See moreTom Goodwin • Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
When factories were constructed around electricity and not as an add-on, some of the benefits were clear and predictable: the lower fire insurance, the cheaper energy costs, the savings on maintenance. But although predictable, many of these benefits couldn’t easily be accounted for mathematically. What is the financial gain of quieter running cond
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