Digital and Marketing Asset Management

To realize the value of that file (or collection of files), you need to have additional information about that asset.

• Implicit: It’s an inherent part of the asset, such

A digital asset corresponds to a media file or files that have an intrinsic or acquired value.

Metadata Metadata is specific information describing the nature or “aboutness” (categorization) of assets. This information provides methods to support categorization and classification by defining taxonomy models and vocabularies, including ontologies, folksonomies, and schemas.

The Challenges of Rich Media

Metadata is essential to managing assets.

entity.

A digital media file or collection of files, consisting of the content itself plus metadata, which together have an intrinsic or acquired value, and represent a digital or physical

• Rich media is nontextual.