Digital and Marketing Asset Management

• Rich media is nontextual.

Metadata is essential to managing assets.

Metadata Metadata is specific information describing the nature or “aboutness” (categorization) of assets. This information provides methods to support categorization and classification by defining taxonomy models and vocabularies, including ontologies, folksonomies, and schemas.

It makes content accessible and searchable,

Rich media is growing exponentially.

• Explicit: A human or an automated process made some judgments about the asset,

A digital media file or collection of files, consisting of the content itself plus metadata, which together have an intrinsic or acquired value, and represent a digital or physical

Rich media can be large and unwieldy.

The key factors for DAM are that the asset has some value throughout its lifetime and that someone wants to use or reuse the asset. A