Digital and Marketing Asset Management

• Derived: The metadata is extracted from an asset, such as text extracted from a PowerPoint file and made searchable, or text pulled

Rich media requires special handling.

Metadata can be as simple as the name, author, or creation date of the file or as complex as the rights and fees around use of an image or the extracted speech converted to text from a video.

The key factors for DAM are that the asset has some value throughout its lifetime and that someone wants to use or reuse the asset. A

Metadata Metadata is specific information describing the nature or “aboutness” (categorization) of assets. This information provides methods to support categorization and classification by defining taxonomy models and vocabularies, including ontologies, folksonomies, and schemas.

digital assets as the media file plus its metadata.

• Rich media is most often managed by a specialized team of people.

To realize the value of that file (or collection of files), you need to have additional information about that asset.

The Challenges of Rich Media