Digital and Marketing Asset Management

data needs to be managed for quality, timeliness, consistency, reusability, and business relevance

3.Content creators/users are digital asset owners. This idea here is critical. As time goes on, users become increasingly empowered with more access to information and therefore better able to control and be in charge of future technology advances.

The purpose of metadata is not simply to describe data and information assets, but rather to proactively answer questions that consumers might have about them. Where did this data come from? How up to date is it? How trustworthy is it? What business process(es) created it? What business process(es) use it? What transformations or filtering have bee... See more

This brings us to our third point: Because data only has meaning within a particular context, consumers of data and information need metadata to help them decide how to use it. This is an important difference between data and other assets. You don’t need much metadata when deciding whether to spend a $20 bill, but you do need metadata when trying t... See more