Innovative marketers invent new solutions that work with old emotions While the seven billion people on this planet are each unique, each a different collection of wants, needs, pain, and joy, in many ways we’re all the same. We share a basket of dreams and desires, all in different proportions, but with a ton of overlap. Here’s the list, the found

Second, I'm trying to create content that is more human and expressive. This is why I've been leaning into video—it's much easier to show emotion and create a deeper bond with your audience.