Saved by sari and
Differentiation in the Sea of Sameness đź‘‘
This offers another reason why Jobsian innovation and design-driven differentiation matter so much. While luxury firms compete for the wealthiest of the wealthy and most discriminating of the discriminating, market realities suggest remarkably little meaningful commoditization at these peaks of the pricing pyramids. No narcissism of minor differenc
... See moreMichael Schrage • Who Do You Want Your Customers to Become?
Identity. Value innovation is the opposite of imitation. It is a pursuit of singularity and incomparability. Häagen-Dazs tagline is “made like no other.” First-best brands, like Amazon, Apple or Hermès, invest in their own identity that transcends categories. They do not focus on what their competitors are doing. Kanye doesn’t compare himself with ... See more
Ana Andjelic • What modern brands can learn from Häagen-Dazs
The truth of the matter is, true differentiation—sustainable differentiation—is rarely a function of well-roundedness; it is typically a function of lopsidedness.
Youngme Moon • Different: Escaping the Competitive Herd
Advantages built on emotional values and brand meanings (e.g., Levi’s, Nike, Starbucks, Amazon, BMW, Harley-Davidson, Apple, Sony) are often the most durable.
Idris Mootee • 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
