added by Ted Glasnow · updated 2y ago
Ways to differentiate your product
- We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more
from A quickstart guide to positioning by April Dunford
Ted Glasnow added
Ted Glasnow and added
- Identify a unique strength that your company/product has that aligns well with the current opportunities in your environment. Then leverage that strength in a way that others cannot easily replicate. Focus on what sets you apart and use it to create a sustainable competitive advantage.
from The secret to Duolingo’s exponential growth by Lenny Rachitsky
Britt Gage added
- The components are:
- Competitive alternatives
- Differentiated “features” or “capabilities”
- Value for customers
- Target customer segmentation
- Market category
from A quickstart guide to positioning by April Dunford
Sarah Wong added
- Positioning: How your product is the best in the world delivering some value that well-defined companies care a lot about. How are you different? what value you can deliver that no one in the market can. And what market you are in?
from April Dunford on product positioning, segmentation, and optimizing your sales process by Lenny Rachitsky
Gaye Soykok added
In general, there are five ways that an individual firm can build sustainable competitive advantage: 1. Creating real product differentiation through superior technology or features 2. Creating perceived product differentiation through a trusted brand or reputation 3. Driving costs down and offering a similar product or service at a lower price 4.
... See morefrom The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market by Pat Dorsey
Strong positioning is centered on what a product does best. Once you have a list of competitive alternatives, the next step is to isolate what makes you different and better than those alternatives.
from Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
Patrick Prothe and added
Positi on ing: how your product is the best in the world to deliver some value that a certain well defined set of customers cares a lot about. What value can y ou deliver 
... See morefrom April Dunford on product positioning, segmentation, and optimizing your sales process by Lenny Rachitsky
Nicolay Gerold added