
Different: Escaping the Competitive Herd

Differentiation, the art of standing out from the competition, is not front-page news. What IS front-page news, in a world of extreme clutter, is that you need more than differentiation. You need RADICAL differentiation. The new rule: When everybody zigs, zag.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands




