Different: Escaping the Competitive Herd

Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

Rohit Bhargava

amazon.com
Cover of Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

Brand differentiation: stand out or fade away

Kotooffbrandkoto.substack.com
Thumbnail of Brand differentiation: stand out or fade away

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)

Adam Morgan

amazon.com
Cover of Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)