Different: Escaping the Competitive Herd

Meaningful: The Story of Ideas That Fly

Bernadette Jiwa

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ZAG: The #1 Strategy of High-Performance Brands

Neumeier Marty • 1 highlight

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries, Laura Ries

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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries

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Purple Cow: Transform Your Business by Being Remarkable

Seth Godin • 1 highlight

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