Did micro-trends kill the trend cycle?
voguebusiness.com
Did micro-trends kill the trend cycle?
“There’s so much interest in content that categorises and explains trends. It helps make sense of the discourse online and distinguish trends from fads.”
The Face • Our obsession with nostalgia is driving a trend revival spiral
We mostly have TikTok to thank. Trend cycles used to start on the runway before eventually filtering down through the high street, spiked by the odd pop culture moment or celebrity co-sign.
This summer has seen a proliferation of fashion and beauty micro-trends on TikTok, led by celebrities like #HaileyBieber. But... See more
instagram.com