I find that it’s in this search for aesthetic satisfaction that so many of the best lessons are found. I’m not talking about ornamentation or bells and whistles. I’m taking about the beauty of the four Cs: Clarity, cohesion, consistency, and conciseness. If you have the eye, you’ll recognize them easily (even if getting there isn’t quite so easy).

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“The future belongs to people who have strong opinions about details that don't matter to anyone else. The people who care that a shadow is exactly 4px with 60% opacity. The people who spend an hour on an animation that lasts 300ms.

That's not wasted time anymore - it's the competitive advantage, and it's what AI can't generate on its own.

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Designers with the best taste can judge how to orchestrate hundreds of small decisions around a central vision focused on both users’ needs and strategic business goals. These decisions range from small micro-visual details to large, contextual choices that best fit the goal and audience of the design.