Most of this story wasn't news to me, but I want more on this: https://t.co/8j6l7qJzmP https://t.co/LyLwr2BEuO

The pivot to paid is, in most ways, a positive development in the search for sustainable media models. That’s not to say ad-dependent media is dead, not by a long shot. But too often in the excitement around subs the attention goes to acquisition vs retention. And the latter is where the true health of a subscriptions business is gauged.