Desire, Dopamine, and the Internet

The more we activate that intense pleasure response on social media, Lembke says, the more we crave it. The repetitive action becomes less exciting and we end up needing more to give us the same pleasure we experienced with a lesser amount before. Harris likened social media to a slot machine — we don’t know if we’re going to have positive interact... See more

Just like after a successful social interaction, dopamine is released after receiving positive feedback in social networks. Put briefly, these social media platforms leverage the same neural circuitry “used by slot machines and cocaine to keep us using their products,” states Harvard Medical School research technician Trevor Haynes in his piece “Do... See more

“The problem with things that release a lot of dopamine all at once is that our brains have to compensate. But this is really the key point — our brains don’t just then bring our dopamine firing back to baseline level,” she said. “It actually pushes dopamine levels below baseline. We go into a dopamine deficit state. That’s the way the brain restor... See more

Like New York, the internet never arrests its massive sprawl. Instead, it exists as complex adaptive system that renders senses overworked and synapses under-rested.To open any app is to wade into frenzied maelstrom whipped by gale-force winds. Whether requests, reminders, or retweets, waves and winds alike pummel your attention as you try your bes... See more

[W]e are not addicted to any of our machines. Those are just contraptions made up of silicon chips, plastic, metal, glass. None of those, even when combined into complex and sometimes beautiful devices, are things that human beings can become addicted to […] there is a relationship between distraction and addiction, but we are not addicted to devic... See more

Our dopamine economy, or what historian David Courtwright has called “limbic capitalism,” is driving this change, aided by transformational technology that has increased not just access but also drug numbers, variety, and potency.