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Designing in a crisis
The success of the next decade can't be only defined by the level of consumer spending, we will need common spaces of culture that can hold us together, and brands can play a role in making that happen.
Matt Klein • 3_TRENDS_Vol.5: Florencia Lujani: Private Citizens, Sub vs. Counterculture + Degrowth Economics
A decade or so ago, brands shifted from increasing value of their products through utility, competitive comparison, and creative advertising to endowing products they made with aesthetic, sustainability credentials, a story of artisanship and provenance, and/or a community in order to give their products identity and singularity. (Virgil Abloh made
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
“Design has the power to help humanity versus the unbridled consumerism that it currently contributes to.”
Debbie Millman • Brand Thinking and Other Noble Pursuits
