Designing in a crisis

That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?

It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more

Design has evolved to meet the challenge of the new relationship between people and the material goods they need. Today, designers — artisans, manufacturers, engineers, architects — think far beyond the way things look. Comparing pre-industrial design to post-industrial design with a picture is absurd. Critiquing a modern object based on its appear... See more

Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.

It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more