Designing in a crisis

The shifts triggered by the crisis could also reinforce the viability for digital fashion -- clothing rendered in computer-assisted design programmes either for prototyping purposes or to be 'worn' virtually (by avatars, or via augmented reality, for example) -- in place of tangible garments. “I have seen a need for people to express a deeper sense... See more

Under pressure for newness, brands struggle to actually create new stuff, but by curating the old, they give it renewed meaning and purpose in consumers’ eyes.

Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.

It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more