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Designing Health Product Packaging That Is Actually Readable - Core77
• Does the concept make sense to someone seeing it with fresh eyes? • Are all the elements legible? • How well does the layout express your content?
Jim VandeHei, Mike Allen, • Smart Brevity
I see lots companies that try to compete with existing healthcare giants at their own game by trying to win on a metric that doesn’t matter (UI/UX, NPS, etc.). Buyers are risk-averse - if your offering is the same as a healthcare incumbent and your pitch is “we use tech” or “we have a better UX” you will not win.
Nikhil Krishnan • “There Are Too Many Entrenched Interests”
Design (of both the product and its wrapping) is not about being artistic; it’s about creating something that communicates its value in a unified, aesthetically pleasing, captivating, and easy-to-understand way.