Design Thinking and Other Approaches

O design thinking se baseia em nossa capacidade de ser intuitivos, reconhecer padrões, desenvolver ideias que tenham um significado emocional além do funcional, nos expressar em mídias além de palavras ou símbolos.

The answer lies in embracing a third form of thinking-design thinking -that helps a company both hone and refine within the existing knowledge stage and generate the leap from stage tostage, continuously, in a process I call the design of business.

To become a design thinker, you must develop the stance, tools, and experiences that facilitate design thinking. Stance is your view of the world and your role in it. Tools are the models that you use to understand your world and organize your thinking. Experiences are what build and develop your skills and sensitivities over time.