Designers with the best taste can judge how to orchestrate hundreds of small decisions around a central vision focused on both users’ needs and strategic business goals. These decisions range from small micro-visual details to large, contextual choices that best fit the goal and audience of the design.

“ Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work.”