Design Takes Time

The only way to tell if a design is really good is if it stands the test of time.

Even when doing concept work, you often need to focus your efforts. The design concept should feel like an exciting evolution of the product. A redesign should not completely disassemble the product to its atomic parts. While you might have ambitious goals, you also have to be realistic and manage risks.

To avoid feature bloat and ruining the core experience, is your organization capable of sorting through a flood of design ideas and synthesizing and evaluating them holistically? Do you have the development talent and leadership to implement a good design that includes evaluating visual design, usability, and design strategy from an objective and l... See more