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Design Literacy

Real AI-native products don't bolt AI onto old UX patterns. They rethink the entire relationship between user and system.
For the last two decades, we perfected the art of getting people to tap screens faster. Fewer clicks, clearer labels, smoother flows.
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Sabine Selbachsubstack.comDesigners are the next wave of founders. Because when AI commoditizes code, taste becomes the last true competitive edge. Taste makes a product feel right. Taste builds emotional trust. Taste creates brands people believe in. And the best creatives? They’re not just decorators. They’re systems thinkers. World-builders.Human-first creative
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