Ask someone to define design, and they’ll likely list outputs—buildings, logos, products, apps—or fall back on process platitudes. But these narrow views miss what makes design essential today. Throughout history, new technologies have opened new fields of expression and expanded what's possible. Every time a new... See more

The winning path is clear: design literacy as a cultivated mindset, not another acquired skill—embedded in every role from engineering to sales. Teams that embrace this will take risks to build cultures where authentic expression outweighs safe choices, conviction beats consensus, and craft is prioritized more than algorithmic smoothness. This does... See more