Design is compromise

Appealing to everyone is impossible. If you make something that aims to be good across a broad range of capabilities, you are choosing not to be exceptional at anything in particular. That might be the right compromise for your audience, but it’s definitely a compromise.

Good design is opinionated. Good design is choosing the right compromise for yo... See more

My favorite products are opinionated. They make a clear statement about what they are not good at, in favor of being much better at something else.