Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
amazon.com
This intensity encouraged a binary view of the world. Colleagues referred to the hero/shithead dichotomy. You were either one or the other, sometimes on the same day. The same was true of products, ideas, even food: Something was either “the best thing ever,” or it was shitty, brain-dead, inedible. As a result, any perceived flaw could set off a ra
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