Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
ow Steve Jobs kept things simple:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for the customer.
4. Steve’s most important concern was making things easier for the customer. Less versions t
... See moreAt the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. “No,” he replied, “because customers don’t know what they want until we’ve shown them.” Then he pulled out a device that was about the size of a desk diary. “Do you want to see something neat?” When he flipped it open, i... See more
Walter Isaacson • Steve Jobs
For the rest of his career, Jobs would understand the needs and desires of customers better than any other business leader, he would focus on a handful of core products, and he would care, sometimes obsessively, about marketing and image and even the details of packaging. “When you open the box of an iPhone or iPad, we want that tactile experience
... See moreWalter Isaacson • Steve Jobs: The Exclusive Biography
In the Loop: Jony Ive on Apple’s New HQ and the Disappearing iPhone | Design | Wallpaper* Magazine
wallpaper.comwallpaper.com“But the desire to ship quickly was counterbalanced by a demanding, comprehensive perfectionism. Most commercial projects are driven by commercial values, where the goal is to maximize profits by outperforming your competition.
In contrast, the Macintosh was driven more by artistic values, oblivious to competition, where the goal was to be transcend
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