adds to confusion and clutter.

JEREMY KUEMPEL, now founder of Blossom Coffee, an $11,000 coffeemaker designed to brew each cup at the perfect temperature

A lot of companies start the design process by blocking things out with wireframes, like, the contact list goes here, and there’s a big wireframe with an X through it. Apple would start with these gorgeous mock-ups in Photoshop and Flash—or Shockwave at the time. There’s no code behind it, and you can only do one thing, but you get the feel.

Valhalla.

“It’s better to be a pirate than to join the navy.”

The Newton group was more like a startup at the time, and so for once I was able to execute some of the ideas we’d had in the design group. It wasn’t until Jobs came back that what we were trying to do got any traction outside of the Newton group. DOUG SATZGER, industrial design creative lead (now vice president of industrial design at Intel) We wo

ABIGAIL SARAH BRODY What Apple initiated will be carried on by others. And that’s my mission, too. I’m working on something with another ex–Apple executive. It will be a billion-dollar, world-changing business.

Marc Newson,

Ive explained the use of colors as a way to make the iMac “more egalitarian, more accessible, and more open.” Instead of going into a computer store and making a decision based on the speed of a computer’s processor and the size of its hard drive, customers were simply asked which color they wanted.