A leaf is beautiful not because it is stylish but because it is natural, created in its exact form by its exact function. A designer tries to make an object as naturally as a tree puts forth a leaf.

The designer works differently. He gives the right weight to each part of the project in hand, and he knows that the ultimate form of the object is psychologically vital when the potential buyer is making up his mind. He therefore tries to give it a form as appropriate as possible to its function, a form that one might say arises spontaneously from

I once asked an engineer who had designed a motor-scooter why he had chosen a particular colour, and he said: because it was the cheapest.

What is a Designer? He is a planner with an aesthetic sense.

When the objects we use every day and the surroundings we live in have become in themselves a work of art, then we shall be able to say that we have achieved a balanced life.

This first school of design did tend to make a new kind of artist, an artist useful to society because he helps society to recover its balance, and not to lurch between a false world to live one’s material life in and an ideal world to take moral refuge in.

new styles in the world of art: abstract art, Dada, Cubism, Surrealism, Neo-Abstract art, Neo-Dada, pop and op.

Design came into being in 1919, when Walter Gropius founded the Bauhaus at Weimar. Part of the prospectus of this school reads: ‘We know that only the technical means of artistic achievement can be taught, not art itself. The function of art has in the past been given a formal importance which has severed it from our daily life; but art is always p