Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:

A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are being shipped, there's no purpose to ship new things, because when you ship new things, people don't know about them, and because they’re not educated they don’t use them. And so you try these big new things, people don't adopt them immediately, so then you get more and more incremental.
One change Airbnb made is make the product management also the product marketing. So they're figuring out how people are going to learn about it. They're doing the demos. They're understanding the story, the videos. It brings the product function a lot closer to the end user.
Many founders try to negotiate between how they want to run the company and how the people that work there want to run the company - but that’s a good way to make everyone miserable. Because what everyone really wants is clarity. And what everyone really wants is to be able to row in the same direction really quickly.
Good leaders are in the details. There's a difference between micromanagement, which is like telling people exactly what to do, and being in the details.
The key is to motivate a team to see potential in them that they don't see in themselves, and to really push them to set a tempo to break something down to first principle thinking. If you do that, then I think that's going to be the opposite of the slow moving kind of soul crushing bureaucracies.

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