
Demand

Keep the CTA focused on the action step.
Tom Stimson • Demand
The idea is to put less emphasis on creating a successful social media following and more effort into luring the best-fit followers to also join your mailing list. To do this, you have to get them away from the social platform with a tempting post, share, or download that features a CTA to join your list or secure your lead magnet. Followers are
... See moreTom Stimson • Demand
Partner with organizations in your industry to gain exposure to their audience. Speak at their events, sit on panel discussions, or share your blogs on their platforms.