Keep the CTA focused on the action step.

The idea is to put less emphasis on creating a successful social media following and more effort into luring the best-fit followers to also join your mailing list. To do this, you have to get them away from the social platform with a tempting post, share, or download that features a CTA to join your list or secure your lead magnet. Followers are

Partner with organizations in your industry to gain exposure to their audience. Speak at their events, sit on panel discussions, or share your blogs on their platforms.