Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even... See more

Content creator, yes. Influencer, no. I mean, all these terms are being defined in real time. I love consuming content—short form, long form. I love people who use social media to be creative, to teach or explore or share their passions. Where I start to draw the line is people whose content basically revolves around brand deals and they're... See more

“Writers, podcasters, video makers, influencers, community leaders… the word people mostly use is creators, which is not perfect but it does capture the broad range of “People who make stuff and put it on the internet.” We also focus just as much on consumers: readers, listeners, viewers, community members, and such like. Put simply, though, it’s... See more