Definitions

An influencer is someone who moves culture and changes consumer behavior by sharing content on the Internet.

The thing that makes “influencer” such an attractive option in those surveys is precisely this idea that it names the outcome rather than the actual work. We don’t actually have a good word for what it means to do that work. Partly this is because there are big differences between platforms (and within platforms, for that matter), and there is no g... See more

By definition, a virtual influencer is a fictional AI-generated person with realistic characteristics, features and personalities of humans. They behave just like real-life influencers. They speak to the camera, share selfies, feelings and thoughts. The only difference is the content. And, well, the obvious – they’re computer-generated with pre-pro... See more