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Membership Handbook
Members, more than any other kind of customer, need to feel connected to the organization and to one another. Members can provide guidance and help to one another, can review products, and can even create new content for fellow members.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
But this emphasis on belonging may obscure a deeper truth: beneath this so-called crisis of “belonging” is a crisis of “membership.” Whereas belonging can be read as an individual feeling that passively arises in us, membership is a type of communal relationship into which we are invited and to which we are asked to actively contribute. Membership ... See more