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Membership Handbook
In a community, members build relationships with each other, solve problems and master skills together. They come back as much for each other as they do for the next newsletter, video or course. They may initially come for what the creator produces, but they stay to talk, explore and build things with members who are near them, similar to them and ... See more
Mighty • Content Alone Will Kill the Creator Economy
And of course, the membership model changed completely. Exclusivity-based Consumer membership (whether Guardian Live or even a basic content paywall) was taken off the agenda, and the priority became delivering the public good Citizens needed, and asking for direct financial support in return.
Jon Alexander • Citizens: Why the Key to Fixing Everything is All of Us
membership appeals to the members too, because membership provides recognition, stability, and convenience while connecting people to one another.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
People want to be connected. They want to share and to engage with others, and the digital world is often a faster, more effective way to build relationships. A membership organization needs to till the soil, seed the ground, and protect the seedlings from predators, but most of the growth will happen through the community.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
The Membership Economy is all about putting the customer at the center of the business model rather than the product or the transaction. Every organization should be focused on the customer. The business model and organization need to support this customer-centric model. The
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
I define membership as the state of being formally engaged with an organization or group on an ongoing basis.