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1y ago

Is there a name for this sort of weird, gen-z brainrot yet incomprehensibly sad sub-genre? It’s super unique and I’d almost call it its own musical movement, but I don’t know anybody who listens to it so idk what to call it

In a SoundCloud landscape teeming with off-the-wall musical experiments, it makes sense that artists are anointing themselves as genre-generators. It’s a way to compete in the attention economy, a tactic to distinguish your sound from what could otherwise be perceived as another set of weird noises in a sea of bizarre bleeps and bloops.

METALABEL: The feeling I have looking at your universe is you’re people with an incredible amount of self confidence. You have a vision that you're not afraid to pursue. Looking at it as a creative person, it’s inspiring. What I want to be when I grow up.

CLAIRE : There's a certain Rubicon that gets crossed in an artist's life where there's no... See more

And “indie,” in the current day, doesn’t necessarily mean “small”: the big-tent Beggars Group (4AD, Matador, Rough Trade, XL, and Young Turks) is inarguably a major business. North Carolina’s Merge Records has had multiple Billboard top tens, and is distributed by a NASDAQ-listed public company that counts among other clients Walmart, Target,... See more